Overview
My background is rooted in Marketing, eCommerce and Web Development. I have spent the last 12 years combining my technical skills in the area of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). My goal is to effectively leverage search engine marketing for online businesses.
Location
I work from my office on the North Shore of Oahu, Hawaii. I prefer doing contract work.
My Ideal SEO Job
I enjoy discovering innovative ways of finding cost-effective solutions that help my clients’ websites become more visible and competitive in the long-run while strictly adhering to time-tested, white-hat SEO methods.
Professional Experience
Polynesian Cultural Center, September 2001 – Present
SEO Consultant
• spearheaded efforts to develop in-house tools to automat and streamline SEO-related activities to increase profitability while providing more value
• provided SEO expertise for the marketing division
• led a team in setting benchmarks to increase sales conversions
• introduced an approach to incorporating social media optimization to augment the traditional SEO offerings already in place
HawaiiWeddings.com, January 2009 – Present
SEO Consultant
• determined the strategy and executed the tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads and sales
• participated in business development activities such as technical sales, proposal writing, and SEO capability presentations
• optimized website and blogs for optimal visibility
Brazil Botanicals, January 2008 – Present
SEO Director, Director of E-Commerce,
Search Engine Marketing (SEM)
• spearheaded the effort to discover why client was failing to receive traffic from search engines comparable to major competitors; presented findings and recommendations to upper management for search engine optimization (SEO) project approval; and followed through with a plan that resulted in a 800% increase in traffic and sales from search engines
• worked closely with the president of the company so that SEO best practices were followed from the start
• conducted training sessions on how to incorporate SEO into their workflow
• initiated a year-long project to create an e-commerce processing platform to handle orders from different sources
• worked with various business units to get their products online through various e-commerce initiatives including customized storefronts; A/B split-testing of stand-alone offer pages to determine the most effective method for delivering a marketing message; and promoting offers on third-party sites
Aloha Top Ten, January 2005 – Present
SEO Director
Search Engine Optimization (SEO)
• conducted analysis to determine the best way to buy traffic for client so that the PPC campaign be cost effective
• used specialized sources of traffic for travel industry
InnoMark, Inc, January 2002 – December 2008
SEO Director
Search Engine Optimization (SEO)
• redesigned website, created ecommerce package, created wholesale lead generator, backlink directory
Other Responsibilities
• assessed project feasibility, gathered business requirements, and executed project plans for various business groups
• managed relationships with third-parties to promote and enhance the reach of several marketing efforts for my clients
About Christian Wilson
Christian Wilson is an Internet Marketing Professional, Organic SEO Expert, Search Engine Optimization Analyst, Blog Writer.
He recently joined Hawaii based internet marketing agency SEODock as SEO Director, helping clients to identify deficiencies of their web presence, analyze their site’s architecture, usability and search engine performance and improve their online visibility, internet traffic and sales.
Before joining SEODock, he was also the operator and co-founder of NoPhonebook.com, a Hawaii-based marketing firm, providing cost-effective and creative alternatives to traditional yellow page advertising.
Prior to his position as Internet Consultant, Christian Wilson has worked as a Senior Analyst at the Polynesian Cultural Center (Hawaii’s top paid attraction since 1963) for 17 years. He was responsible for creating the companies first website back in 1994.
Education
- BYU Hawaii, Bachelor of Arts in Business Management, 1984
- BYU Idaho, Associate Degree in Computer Science, 1980
SEO Setup Skills
• Keyword research and identification
• Html code optimization (meta tags, urls, etc)
• Keyword incorporation into website copy with proper density and attributes (bold, strong, etc.)
• Internal link structure optimization
• File name optimization
• Image alt and title tag optimization
• Permanent redirect setup (htaccess)
• Google Webmasters setup and configuration
• Yahoo! Site Explorer setup and configuration
• Bing Webmaster Center setup and configuration
• Website submission to major search engines
• Sitemap.xml creation / submission
• Outbound link optimization (nofollow setup)
• Google Analytics setup and configuration (including Goals and Funnels)
• Submission to premium directories
Ongoing SEO Skills
• High quality one way link building
• Premium directory ling building
• General directory link building
• Link exchange setup
• Reciprocal link building
• Local SEO (more than 90 local directories)
• Social bookmarking
• XHTML compliance
• Social media optimization
• Creation of additional optimized content
• Press release creation / distribution
• Link Bait Ideas / Setup
• Article writing / Submission to article directories
• Competitor analysis
• SEO analysis
Technical Skills
- Software: Microsoft Office, Photoshop, many others
- Up to date with current web trends and technologies (Web 2.0)
- Extended experience with creation/design of websites & various blog software (Wordpress, Blogger)
- Familiar with various scripting languages (HTML, XHTML, CSS, PHP)
- Working knowledge of several SEO tools, such as Wordtracker, Keyword Discovery, Google Analytics & IBP
Other Skills
- Project and people management experience
- Advanced writing, editing and proofreading skills
- Excel in online research, data collection and analysis
- Accustomed to multi-tasking and deadline-driven environment
- Multi-lingual (Tahitian, French)
References
- Upon request
Before you hire a SEO firm, expect the following from them:
- They shouldn’t undertake any client campaign that they know they are not qualified to implement.
- They should provide their client with a written agreement outlining work to be completed and agreed fees.
- They should not use any strategies or tactics that could violate the guidelines of Google, Yahoo, or Bing.
- Provide client with an invoice for work carried out.
- Maintain all insurances required by their State laws.
- They should not to intentionally violate any State or Federal laws including, but not limited to, trademark and copyright laws.
- They should provide client with full contact information including the name, telephone number, and email address of the person responsible for the campaign.
- They should register and assign all newly created accounts to the client, or make the client aware if that is not the case.
- They should treat their client the way they would want to be treated.
There are lots of important things one needs to consider when beginning to kick off a successful Legal internet marketing campaign. You’ll find 5 crucial elements that you need to include into your marketing method and inability to do so could cause an unsuccessful campaign along with a lack of business for you personally. Maybe the mention of needing to comply with some points could scare you but is in fact very simple to handle. The 5-crucial parts of internet advertising and marketing include popularity on the web, site design, content in the website, conversion strength, and web analytics.
Your popularity on the net is simply the entire presence of your site in the online world. You can find generally two methods by which a customer could access your internet site. One is by them heading directly to your site through an advertisement of some sort. The other plus more probable way people will make their way to your site is by means of search engines. Your Legal internet marketing plan ought to be aimed at getting you to the first page of search engine results when somebody is searching for law services. For that reason the most crucial query you have to consider when constructing a marketing campaign is whether your internet site is showing up at the top in search engines, and if not, just how to achieve this.
In order to achieve a high place within the search rankings, you must factor in an element into your own legal internet marketing strategy that many folks usually neglect: the overall layout of the site. Having a website that is aesthetically appealing is a great investment as well as a necessity. Within three seconds, a visitor could make a judgment about you through your internet site. Should you load your site with difficult to understand materials and ensure it is challenging to navigate, you will give clients the go ahead to transfer to the next internet site.
Most sites have only a few lines of text describing their practice and services. This will look bad on your part. In order for your site to prosper, you must have informative textual content which is updated on a constant basis. Consumers are usually looking out for information, and information changes quickly. Therefore, you must provide compelling content which is easy to understand and it is additionally up to date to convince a visitor that you’re the service to pick in handling their law affairs. Always update your Legal internet marketing strategy with unique content because sites together with top quality info usually are favored by search engines.
Once you have individuals coming to your internet site, the objective would be to convert them into actual customers. The conversion strength of your internet site will come as a result of inputting accolades which will convince a customer to contact you. A case result page indicating a number of your victories for example will inform a whole lot concerning both you and your firm. The last factor you need to concentrate on to attain a successful legal internet marketing campaign is analytics. Determine where your visitors are coming from, exactly why they’re staying, how often do they leave when they click your internet site? By examining the behavior of your potential prospects, you will come ever closer to having a successful practice.
Web marketing can help you to increase your clientele and you won’t have to waste money up to the last buck in your pocket. Instead of waste moneying money on Search Engine Marketing, which is unsuccessful try Attorney SEO. Each lawyer has seen 100% action with Legal Internet Marketing.
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Do you have curiosity about aesthetic surgical treatment but are usually too worried to ask? Are you prepared to pay $100 to $150 for a fifteen to twenty minute consultation with a cosmetic doctor? Would you like to know how risky a certain procedure is actually? Would you like more than one choice for a surgical procedure? Have you been fearful of looking old? Can there be something concerning your body you want to enhance through aesthetic surgical procedure? You’ll find answers to all these types of queries plus more without having to pay out a sizable amount of cash by purchasing Cosmetic Surgeon SEO videos.
Our culture places a high price on just how a person looks or physical beauty. Ladies these days are bombarded from every area regarding exactly how they need to appear and everything else is unappealing. If females do not look the way modern society thinks they should, they have difficulty with their self images? This causes women to seek to look better, after desiring the ideal unrealistic image, by having cosmetic surgery enhancements. Today, people don’t have to be pleased with their own appearance or quit trying to look great considering everything is impossible. Nowadays with modern day medicine, you will find alternative self-beauty enhancements open to look the way in which these people believe modern society wants them to look.
Beauty enhancements were in the past only for the wealthy, famous, and injured who could afford aesthetic surgery. Beauty enhancements today are now being accepted by the masses throughout the world. Inside the USA alone, spending for aesthetic improvements in the year 2008 was 12billion dollars. A 59 % increase over the year 2000. Presently available are Cosmetic Surgeon SEO videos which will tell everything regarding aesthetic surgical procedure and make clear all of the different forms of cosmetic medical procedures improvements. The Cosmetic Surgeon SEO videos possess several benefits when compared with an actual visit to a beauty surgeon for a consultation.
What you should expect from a surgeon appointment: 1) Predetermined visit length session 2) Limited time for queries and solutions 3) Few alternatives are usually spelled out 4) Not all the facts in regards to the cosmetic procedure is shown 5) Inadequate time to review all the facts 6) No time to think about or consider the cosmetic treatment. What the Cosmetic Surgeon SEO videos offer: 1) Unlimited time 2) Just about all questions are answered in regards to the cosmetic surgical treatment 3) Advise about all choices 4) Inform on all the facts about cosmetic surgery 5) Limitless review time in order to be well informed 6) Time for you to think and be well informed prior to making the decision concerning the cosmetic surgical treatment
Other benefits of the Cosmetic Surgeon SEO videos: 1) The surgeon videos cost substantially less as compared to a few minutes consultation at $100 to $200 fee. 2) The cosmetic videos are in the same format of a live aesthetic physician appointment 3) The surgeon videos have infinitely more info than a doctor patient discussion can provide 4) The possible aesthetic patient could view the video clips in the comfort of their own home 5) The prospective cosmetic patient can watch the videos on their own schedule and pace 6) They can learn about all the different kinds aesthetic surgery processes from a qualified aesthetic doctor 7) Able to get embarrassing questions clarified in private. ,
Before you decide to pursue any sort of venture in online marketing, please do yourself a favor and be sure to check out these reliable resources that will be sure to assist you in making a successful online marketing strategy to promote your business Cosmetic Surgeon SEO, and Cosmetic Surgeon Videos
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Article Marketing is one of simplest and most effective online marketing techniques. It is simple because it is easy to do and supplies clients with exactly what they want; information on a subject they are interested in, for free. You just know that kind of service is going to make your clients happy.
So how does it work? It is as simple as writing an article on a subject that relates strongly with a product, service or idea you want to promote. This is the key part; it has to be relevant in order to elicit high quality response from your readers. Let us illustrate this with an example. Imagine a client is desperately looking for a way to fight her last minute humongous spot on her wedding day.
Fortunately you sell a great cream that magically destroys these specific spots. You have cleverly guessed that many poor women will have to face this tragedy so you wrote an article on, what to do if your face is full of spots on your wedding day and you want them to disappear. As you probably guessed when your traumatized client searched for a solution to her problem online she inserted the words spots, urgent, wedding day and disappear. Your article came at the top of all search engines, that part is probably not going to happen, but it is an illustration. She reads your article and realizes that the solution of all her problems is in your wonderful orange peel cream.
The second key of a good article is found in its links. Without links an article is just a piece of free information on the net; include the right link and it can become a money making machine. Some articles have thousands and thousands of reader, many of them click on the writers link which means an increase of highly targeted clients for the business.
Links are at a premium in articles. This is because most article directories only let you use a certain number of links in each article or even limit where you can place them.
You can sell your own product on your own website or link directly to another seller for a piece of the action, or in this case, a percentage of the sale.
The power of this method is that once your potential client visits your site after clicking on your article link he is highly targeted customer. He is interested in what you offer and liked you, or your business, enough to visit your site.
Outsourcing article marketing is a good idea if you are serious about article marketing. The reason is time and quality. Unless you are a writer at heart it is difficult to write 1000 words a day, which is what two articles generally involve. However, if you are willing to spend some cash there are thousands of writers, and people that call themselves writers that would be very happy to write them for you.
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. Use hostgator coupon to get discount at the time of sign up.
Tags: article marketing, Internet marketing, online marketing, Search Engine Optimization
For all those people who are passionate about marketing and selling to the people, and are keen on earning a living online, Clickbank proves to be one of the best options. Clickbank is both reputable and flexible. You can adapt the program to fit your style and needs as you work to promote various informational products and programs. Clickbank brings affiliate marketers and vendors together in a mutually beneficial way. Using Clickbank, visitors can browse through information products like ebooks and software tools and buy, sell or promote them. To earn high revenues as a Clickbank affiliate, you will need a solid marketing strategy to keep your campaign fresh, on target, and generating optimum financial revenues. There are a few simple affiliate marketing strategies that, once implemented, will immediately improve your income generating potential and your success as affiliate marketer.
So what is Clickbank? It is one of the largest online forums for both selling and purchasing of ebooks and software. Clickbank covers a boggling array of categories and topics, and offers ebooks and software in all of them. If you are looking to get into marketing as an affiliate, Clickbank is considered to be one of the best places to start, due to its high potential. You might even be able to reach profits of 75% from your chosen products; due to the sheer amount of money you can make from this particular platform, people are flocking to it hoping to make their livings online. Best of all, there are no dues associated with becoming a Clickbank affiliate. Just by signing up you can begin to achieve your financial freedom.If you are new to Clickbank, or considering becoming a Clickbank affiliate, there are a few basic things you need to know to bring your affiliate campaigns to maximum potential.
First and foremost, you need to remember that your success using Clickbank all depends on what products your pick. Its always wise to choose a product that relates to your passion or interests. Does stock trading pique your interest? Are Forex markets something you’re an expert on? Type your market’s keyword in the Clickbank search tool and go through the results you get. Clickbank is not the only third marketplace tool in which you can find complete detailed information about the one product you are looking for. The more you know about the product you want to promote, the better advantage you have over others. After you’ve chosen products from your own filed of interest that you wish to promote, take the time to study their past promotional history. Check out how this product has performed previously. Does it have an increasing or decreasing gravity each week? You know you’ve hit on a good product if the sales it generates are steadily increasing with each passing week. But if you see a product that was highly successful in the past, only to fall quickly in popularity, you may want to think twice. Look at the history of the sale and you’ll be able to figure out a lot about what you have to do.
Don’t be surprised if other affiliate marketers tell you all you have to do to win the high commissions check race is park your vehicle on a web page and wait for people to come to it. They say that all you have to do is put a banner or text ad up on your website somewhere that will take anyone who clicks on it directly to the vendor’s sale page. However, the key really lies to getting your prospects ready to buy before they ever land on the vendor’s product page. You read that correctly; to really see profits and earn big commissions, you need to actively pre-sell the product, and you will need to create excitement about the product before the prospect ever goes to the company site. People aren’t looking for salespeople, but they are looking for recommendations and suggestions, and when they trust you and respect you they will be more likely to accept your suggestions.
Clickbank marketing can be a profitable enterprise. Write up a marketing plan, follow it and the steps provided in this review, and in no time at all you’ll be making progress toward your financial goals. Take some risks, don’t throw in the towel when things get tough, and stay the course. Errors will happen, but just be sure to learn from your mistakes.
You can use any of these tips as well to promote non-Clickbank products too. Affiliate Theme is a premium wordpress theme that pays a hefty commission and PPC Coach, for example. Follow the same basic strategies for selling Clickbank products, and you will be able to earn additional money.
Tags: advertising, affiliate, affiliate marketing, business, clickbank, Internet, Internet marketing, link building, marketing, online business, Search Engine Optimization, SEO, technology
