Today I am writing to warn everyone before you even start doing SEO you better know what keywords you want that are going to draw traffic. Just a short time ago I got a testimonial and a question from a client. She said my program worked great, got her to the first position in Google but she wasn’t getting the traffic she thought a number one position would bring.
There is truth in that some keywords are not searched for. I rank number one for a bunch of junk that people don’t search for and I NEVER draw traffic from those keywords. This was her scenario. She had targeted a keyword that she thought people would search for to find her site, the word actually had very little search volume. You have to spend your time upfront finding the words.
Using a tool like the Google Adwords Keyword tool can tell you words that people are searching for. Getting rankings for these words is excellent compared to purchasing them on adwords. But if you just guess at the keywords you are targeting then you are opening yourself up for wasting a lot of time to draw very little traffic. The fact is you can find words that are searched for that are pretty easy to rank for.
I always hit up the Google Adwords keyword tool and find words that are searched for between 30,000 and 100,000 a month. I like to set a goal of having 1000 visits per day. You can’t really go wrong with that number of visits per day. If you can’t convert some sales out of 1000 visits per day then there is some issue with your target audience or the website itself.
SEO is not rocket science, but before you even start you better find a keyword that you can actually rank for that will draw traffic. It really does no good to rank for a word that does not bring any traffic to your site. Ranking number one for a high traffic keyword is the ultimate, but you would rather rank for a high traffic keyword in a postion other than number one for a word that nobody searches for.
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Tags: business, finance, Increase traffic, Internet, internet business, Internet marketing, marketing, money, online business, Search Engine Optimization, SEO
