Linkbaiting is something most, if not all, webmasters do-whether they realize it or not! Who doesn’t want their content linked to? Backlinks are a good thing, and getting them without any extra effort on your part should always brings a smile to your fac
Creating content that prompts one-way in-coming links from other webmasters is not only complimentary but also a “vote” of confidence that Google cannot ignore.
The methods you use to try and get people to link to your content is only limited by your imagination, and some will stop at nothing in order to succeed, hence the bad rap linkbaiting has gotten in some circles.
I’m not here to argue the ‘ethics” of linkbaiting techniques, but to offer what I feel are the five best “white-hat” linkbaiting techniques to use in your writing.
My five all time favorite, best, tried and proven linkbaiting techniques:
Create the best content-Cover your topic better than anyone else has! Become the ultimate resource for information on your topic. Use video, images, and audio in your posts. Make your content useful, provocative, attention grabbing, provide real value to your readers, make them want to link to your content!
Let them hear it from you first-Be the first to break the “big” story. Stay on the cutting edge. Subscribe to magazines, trade journals, or any source of up-to-the-minute happenings in your niche. Try to be the one who gives them “the scoop”.
Offer a free tool or piece of software-Give them a good reason to come back to your site, bookmark it, and share your link with others. even if you are unable to produce this tool or software yourself, you can always find someone to do it for you.
Include “lists” of useful links in your content-Links to useful websites or useful resources tend to get linked to a lot. Make your list the most complete, or the most useful, make it stand out from the rest.
Give things away-Free stuff is always a hit! The more value you give away the more value you will receive in return.
Put these techniques to work for you in most every thing you write, posts, articles, etc. and you will begin to find back links showing up with regularity. Remember these kind of unsolicited, natural back links are some of the most valuable links there are!
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