Keywords – words that people use when the are searching for something that interests them.
What keywords do you want people to use to find your products and services?
How many times do people search for those keywords each day?
How relevant are those keywords to a sales conversion?
How difficult will it be to rank for those keywords in free and paid clicks?
To get the highest converting keywords, you need:
1. Keywords that target your audience
2. Keywords that get traffic
3. Keywords that get conversions
You can get and optimize a lot of keywords that will do well in 1 or 2 of these areas, but the best keywords are those satisfy all 3 requirements.
You can target your audience with low traffic keywords, but your conversion rates will be low.
You can get traffic that doesn’t convert, but sales rates will be low.
You can get conversions by targeting low traffic keywords, but your traffic rates will be low.
You can target your audience with poor converting keywords, but your sales will suffer.
You can get traffic without targeting your audience, but your conversions will suffer.
You can get conversions without targeting your audience, but your traffic will suffer.
The best keywords ever are keywords that you have determined to be relevant and have tested to get results. Anything else and you are just wasting time and money.