Sales revenue– when a sales transaction is made (very difficult and potentially expensive)
Do you track conversions? Use google adwords/analytics
Do you set conversion goals? Use google adwords/analytics
Do you analyze search engines’ results? Use google adwords/analytics
Do you participate in SEO campaigns? Use google adwords/analytics
Do you track your SEO campaign’s effectiveness? Use google adwords/analytics
Do you track your sales conversions rate? Use google adwords/analytics
Do you analyze your conversions resulting from natural search engine results? Use google adwords/analytics
Do you submit to niche paid and free directories?
Do you use referral systems?
Have you started an affiliate program?
Do you ethically promote your site in communities?
Do you join online and offline business associations?
Do you have a podcast?
As the number of orders increase, does your company leverage the greater bargaining power with its suppliers, so its costs-per-unit-sold tend to fall – so the company becomes more efficient because of economies of scale which makes it tougher on the competition.
Do you use keywords in image files?
Do you write appealing headlines?
Do you avoid flashy banners?
Do you avoid using frames?
Do your customers write testimonials about your company, products and services?
Do your customer supply user-generated content such as text, images and video? Use contest for each type of media
Do you keep adding sticky content?