The definition of insanity is ‘doing the same thing over and over expecting a different result’. Well the definition as it applies to search engine optimization can simple be stated as taking the time to build an incredible website and not heeding the advice of those who have gone before you. Violating one of these rules can and will send your website to the back of the bus. Find and grasp the wisdom in this article and quickly review your website to see if you can be ‘convicted of a search engine crime’.
Link Spamming Will Get You Flagged
Yes, links are definitely a good thing if they are relevant links and the way you go about them is in compliance with the search engine algorithms. Mistake #1: Beware of low quality links that are not relevant to your website. If the search engine detects junk links then you will get junk rankings. It is better to have link to ten highly relevant sites than a thousand sites. Type your keywords into a search engine and try to create link relationships with the top ten search results.
Many irrelevant or low quality links are viewed by the search engine bots as simply existing on the site for the purpose of trying to receive higher rankings and nothing else. What’s more is if the sites that are linking to yours have hundreds of links on their site your site could be interpreted as being linked in with a potential ‘link pharm.’ These are websites that contain a lot of junk links in an effort to fool the search engines into awarding a higher ranking.
Stuff the Turkey Not Your Website
If you have 500 words on your home page and keywords represent 50 of those words your site will be penalized. Rule # 2; avoid keyword spamming at all costs. This is one of the easiest equations that a search engine bot can analyze and you can be assured it is in the top five of its ranking criterion. The most important element to keyword stuffing is that your reader will see that getting top search engine rankings is more important than providing quality readable content. I think that you will agree that this violation is worse than getting poor search rankings.
Instead the keywords should be strategically placed throughout the content and should flow and blend in naturally with the information. This takes practice but it is the only way you will receive kudos with the search engine bots.
The More Products I Offer the More Money I Will Make!
While it is true that back-end products will increase your income, you must first build a relationship with your visitors so they will trust your recommendations. If you do offer products they should be relevant to your main product. If your site looks like a flea market of unrelated products your visitors will see you as out for a quick buck and your rankings will plummet with the search engines because your site lacks focus. Instead your site should be serving a specific highly targeted audience.
Try Not To Make Your Site Look Like A Star Wars Exhibit
People visit websites because they are looking for quality information or a solution to a problem. Displaying a lot of graphics and animation only distracts them from the purpose of your site and the search engine bots will give you a zero on search engine optimization as well. If you use graphics, make sure they are small, used in moderation, and labeled with alternative text for the search engines.
If you adhere to these rules you will save yourself a lot of time and money. Focus on quality links, do not overuse keywords, limit the number of products or services and keep the design of your site spider friendly. Violate one of these four rules and all of your efforts will be in vain.
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