Google Optimizer (formally known as Google Website Optimizer) is the latest offering for users of the Google search engine optimization machine.
Google has become the undisputed leader in SEO, and provides many tools to assist both web users and website owners. If your business maintains a website, using the Google Optimizer tool will help you to optimize your offerings by experimenting with the content and design of your site to test which combinations produce the highest conversion rates. Why wonder about your site? Test and find out what your customers think about it.
In the past, conducting a comprehensive test of a website required a great deal of time and significant knowledge. Google Optimizer reduces testing time and can assist you in discovering the best approach for your marketing efforts. It bridges the gap between search engines and customers, allowing you to see which combinations of information attract the most buyers.
How do you know the percentage of visitors to your site that become customers? Do visitors find your site appealing? How long do they stay? Do they come back for more? Is the new landing page design producing better results than the old one? Does making a button size bigger generate more sales leads? Only testing will reveal the answers, and that’s where Google Optimizer can unlock a gold mine in terms of improving your bottom line.
Consider a brief overview of some of the many SEO advantages that Google Optimizer offers its users.
* Multivariate testing. This means that Google Optimizer allows you to conduct multiple tests at once. For example, you could test which headlines, images, prices, buttons and other page elements generate the most positive results. Each visitor would see a different combination of the elements, while Optimizer determines which elements performed the best.
* Test with two variables. This method, also known as A/B testing, lets you see which of two options works best for your site.
* Decisive data. Google Optimizer
will monitor your data and indicate when you have a definite result. This gives you the information you need to make an informed decision as to what elements to tweak on your site, instead of playing the SEO guessing game.
* Cost. You can’t go wrong with free.
Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about Google Optimizer at www.MarketBlazer.com
Tags: Google Optimizer, Internet marketing, search engine optimized
