Everyone has the same goal with their website or blog, and that’s of course better Google rankings. The problem is that not everyone knows how to go about getting this done, and even the people who do think they know often don’t. There is a great deal of conflicting information out there and blackhat strategies that could end up creating more issues for your site than anything else.
However, what has been proven to be successful in today’s online marketing environment is the use of SEO strategies off of your website in order to boost your Google rankings. This is the other half of SEO that is less talked about or well known than the use of keywords and other onsite strategies.
Take a look at the following 10 factors to help improve your Google rankings with the use of off page SEO. All of them will lead to increased results and ultimately, more profitability for your website.
1. Quantity of Incoming Links: One of the first off-page SEO factors for Google rankings is the quantity of incoming links that you have leading to your website. The quick story is that the more links you have leading to your website the better.
2. Quality of Incoming Links: However another important rule is that the quality of your incoming links is also important. That’s because every incoming link is like a vote towards your credibility. Therefore when that vote comes from a highly credible source, you get more credit. The best links are natural, one-way links from related sites that are themselves already highly credible.
3. Incoming Link Diversity: There are many different ways that you can go about building backlinks. You can write articles, distribute videos, get listed in directories, get mentioned by other blogs and websites, perform link exchanges, post in forums and more. The best game plan is to have a diverse collection of incoming links from many different sources instead of focusing on just one or two outlets.
4. Backlink Anchor Text – Having a backlink is great, but having a backlink that includes highly targeted anchor text is even better. The anchor text used in a link leading to one of your web pages will help associate that page with the included term. This mans that it’s a great way to improve your Google rankings for your targeted keywords and key phrases.
5. Domain Name Age: Some people may consider this on-page SEO, but since it is largely out of your control and you can’t change anything on your page to affect this, it should be considered off-page SEO. The older your domain is, the more credible your website is viewed and the more potential you have for high Google rankings.
6. Web 2.0: You can refer to web 2.0 as many different things, social media, social networking, community building or anything else. The value of web 2.0 lies in your ability to generate backlinks, reach out to more prospects and customers and increase your presence in a wide range of different mediums.
7. Visitor Quality and Interaction – Something that is often overlooked is the fact the way visitors interact with your site can affect your SEO and Google rankings. Your goal is to lower your bounce rate as much as possible, which shows that when people find your page, they like what they see and find it relevant. This will help boost your reputation and credibility within the search engine algorithms.
8. Traffic Supply: You can get your traffic from any different sources on the Internet. Unfortunately, some of them are frowned upon, and can actually give your website a poor reputation that hinders your Google rankings. Instead of participating in any blackhat schemes, get your traffic naturally from organic SEO and PPC.
9. Traffic History – You need to think about website development as a gradual process. That means that you should be gradually and continually adding more pages and content, while gradually and continually adding more links and so on. A sudden, large boost can signal some sketchy behavior, and can end up costing you some position in the Google rankings. Therefore take your time and build slowly, naturally and continually.
10. Web Directory Inclusion: There was a time when web directories were some of the most powerful tools for high Google rankings that your website could use. That time has passed, however the most valued directories can still provide a great deal of help. Focus on being included into a few of the select best web directories instead of trying for mass-inclusion with thousands of directories with no value whatsoever.
These are just a summation of some of the important off-page SEO tactics that you can use to help improve your Google rankings. These days you need far more than just optimized content in order to gain a foothold in the search engines. Many people view off-page SEO as the equal to on-page SEO, and many other people view link building and other off-page SEO tactics as even more important.
In today’s world of online marketing, off-page SEO is at least as important as on-page SEO and perhaps could even be more important. Therefore when you want to improve your success with Google rankings it’s of the utmost importance that you follow the above SEO strategies.
Looking to find the best SEO services, then visit www.SmartMediaInnovations.com to find the best advice on increasing your website’s Google rankings today.
Tags: Search Engine Optimization, SEO
Great post! I learn a lot from your article and I enjoy reading it.
Great article! It is so often that people ignore the off site stuff or just pay to get inbound links. Good to see some one doing it right.