A few months ago, someone I work with turned me on to Twitter. By now you know that this is the biggest things as far as social media sites are considered. I resisted joining Twitter for a very long time. This is largely due to the inability to understand what the big deal was. I never quite understood Twitter but now my opinion is significantly different.

After learning how to use Twitter by opening an account, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I’m finding a number of different aspects valuable to my everyday job, hobbies, and social relationships.

After having some time to get comfortable with Twitter and what it can do for me, I quickly learned the benefit of a far reaching social media tool. Having interest in tasks related to my job, hobbies, and other activities, I found large numbers of Twitter users who share the same interests. This is great for identifying a support group of other users who can discuss ideas and from whom you can learn a great deal. The other thing that’s so amazing is that you can get access to celebrities that are using the tool as well. They write about their lives and even share a personal anecdote from time to time. Twitter gives you a direct line to many people you thought weren’t within reach. This really does a lot to bring us closer to one another.

When you find a group of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is always willing to share what they know and comment on my messages, also called tweets. When users respond to one of my messages, pushing it out to their followers, it is called re-tweeting.

You may be thinking to yourself that having an audience is a good thing, but it can also become a bit overwhelming at times. Twitter has a way to handle this as well. You can easily control who you follow and easily change your notifications. In essence, you can be very selective about who you communicate with and who communicates to you. This is a wonderful feature that helps you manage all of the messaging that happens on a regular basis.

I was not an early adopter of social media and for good cause. I never saw the point of Tweeting or trying to build a fan base. However, now that I’ve gotten my feet wet and have a good deal more experience with Twitter, I see that it’s not only good for getting information but giving it as well. If you are trying to determine the value of Twitter from the outside then I encourage you to role up your sleeves and give it a try. Unfortunately you can’t appreciate it unless you do.

Michael Fleischner is a marketing expert with more than– years of marketing experience. He is also the creator and founder of MarketingScoop.com which offers helpful marketing tools and SEO training.

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