Using a squeeze page as a landing page is a strategy used by many internet marketers and online businesses. On a squeeze page, the visitor is invited to sign in to access further information or products. In essence, in exchange for his details the visitor gains access to another page or website with information or products he wants, and in the process becomes a ‘lead’.
Converting visitors to leads can be a challenge, but statistics show that using a video on a squeeze page increases conversion rates. Of course, the design and written content of your page will also matter, but a video offers 2 extra benefits: 1. It attracts and maintains your visitor’s attention (makes your landing page ’sticky’) and 2. It helps to build trust, by showing your character and that you are a real person.
Here are some guidelines on what to say in your squeeze page video to ensure that you connect with your visitors and optimise lead generation:
1. Confirm with your visitor that he is at the right place by addressing their need or situation.
In order to do this, you must identify who is visiting your site and who you wish to target (your niche market). Tell your visitor that you know something about them, what they are looking for or how they are feeling. Use tact though, avoid blunt assumptions (after all you do not ‘know’ them). Use ‘maybe’ and ‘probably’ or a question format to encourage your visitors to identify for themselves how they relate to you and what you have to offer. For example: “Are you tired of…?”, “Do you need…”, “Do you wish you could…?”,”You are probably looking for…”.
2. Introduce your personal story.
Now you visitor is ready to hear about how you fit in and truly connect with your story. Keep it short and concise; use one or two sentences to talk about your situation, your struggles or feelings prior to finding a solution.
3. Introduce your solution.
Now that you have given your visitor a sense of who you are and how they might relate to you, you can now tell them about your solution. Provide some general information about your product or opportunity, but remember that you want your visitor to sign in to obtain all the information, so keep it short and intriguing.
4. Conclude your personal story.
What is your situation now? How did the solution help you achieve your goals? How did the product or opportunity change the way you live, work or play? What are the benefits (e.g. “I received a great discount”, “This product helped me double my sales”, “I make a great income”, “I saved money”, etc)? Remember to discuss the benefits that you know will resonate with your niche market.
5. Call to action (entering their details) and what’s in it for them.
Finish your video by telling your visitor what you would like him to do (i.e. sign in) and what he will receive for doing so. Offer something of value to your visitor, such as a free report, information or resources, a phone call, a special offer or discount, etc. Give a sense of urgency by using words like ‘now’, ‘today’, ‘right away’ or ‘instantly’.
Finally, here are 8 practical tips on creating the perfect video:
1. Use quality audio and video resolution, and reduce background noise.
2. Choose a setting that is consistent with what you are selling (e.g. in your home office if you have a home business, at a marina for boat services, at the beach to demonstrate your lifestyle, or just on a plain background if you want to focus on your message, etc.). Have a tidy and non-distracting background.
3. Smile! Be pleasant, welcoming and animated. Dress to convey the right image, be yourself, and make a little effort!
4. Keep it short and sweet. 1-3 minutes is ideal.
5. Edit your video to have smooth transitions between screens if applicable. Use fade in and out or other transition effects for a professional feel, but don’t overwhelm or distract the viewer with too many special effects.
6. Include a screen at the end with your contact details or website address. You can write your call to action here as well, and use a motivating soundtrack while your are displaying written text.
7. Have you video on auto-start. Your message will start instantly and your visitor will be drawn to watch your video.
8. Have your opt-in box near your video, so that it is handy after you have given your call to action.
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categories: justine simard, video squeeze, squeeze page, squeeze page video, video marketing, website video, generating leads, lead generation, landing page video, squeeze page leads, network marketing, internet business, online marketing, online business
Tags: generating leads, internet business, Internet marketing, justine simard, landing page video, lead generation, network marketing, online business, online marketing, squeeze page, squeeze page leads, squeeze page video, video marketing, video squeeze, website video
