By the time you finish reading this article you will understand how to drive free traffic to your web sites by increasing the ranking of your website or pages in the search engines using article marketing.
First off, I want to say that this is not an instant process and it will take some time for you to see results, but if you do what I tell you and stick to it, you will see results.
In order for you to get the most out of what I have to teach you here you need to have basic understanding of SEO and that is out of the scope of this article. If you are not familiar with SEO and keyword research I suggest you read up on that first and then read this.
In almost any SEO endeavor, the first thing you want to do is figure out what keywords you want to target and rank for in the SERP’s. For those just starting out it is a very good idea to target low competition “long tail” keywords because they are much easier to rank for. I like to stick with keywords with less than 50,000 “phrase match” competing pages.
After you figure out what long tail keyword you want to target you then need to create the page you want to have ranked in the SERP’s. When creating this page be sure to include your target keywords in the title and H1 tags of the page as well as have them throughout your body text. You do not however want to keyword stuff your pages, keep the keyword density to 2% and 5%.
After getting the page created on your site, you want to write an article that is related to the content that you just created. The article should be short and to the point, around three to five hundred words, works best.
The next step is not required but should be done if you want maximum results and want to write less articles overall. You want to take the article you just wrote and rewrite it twice, you should do this on a paragraph by paragraph basis so that each paragraph could be replaced by a rewritten one and still have the article say the same thing.
Because you want to get traffic from the articles as well, you want to create a compelling authors resource box, with a strong call to action, that entices readers to click through to your site. Most article directories allow you to have two to three links in your resources box and it is these links that make the whole process work. You want to use your target keywords as your links anchor text as much as possible. This is how the search engines decide what sites are going to rank where in the SERP’s so the number of links you have and what they say your site is about is very important.
Your next mission is to get that article out to the web to as many sites that will take it. This means post it to article directories, web 2.0 sites, article exchanges, etc that you can find. You want to have as many different places on the web linking back to your site as you can get, and if they happen to have a good Google page rank all the better.
One last clarification, the reason you want to spin you articles is so that you can avoid Google’s duplicate content filters, where if multiple duplicate pages are found, Google will only count one. All the links from the other pages will either be discounted or not counted at all and all your efforts will have been for nothing. A quick tip for spinning is to create 25+ variations of your titles, I have found that the more titles I create the more backlinks I see count in the search engines.
If you found this article helpful, I have a product called Article Shotgun that will teach you everything you need to know about how to drive targeted traffic to your site using article marketing. If you would like to learn more about article shotgun and how it can help you and your business, click here.
Tags: article marketing, article promotion, Internet marketing, marketing, targeted website traffic, traffic, Web Traffic, website promotion
