Do you analyze your field and potential competition? Use compete.com and spyfu.com to see how many unique visitors they get compared to you. See how many keywords they place for and how much they bid on them.
Do you use google.com/trends to see what companies, brands and products are hot?
Do you review your products/services on other sites?
Do you compare your website statistics with your competitors? Use google analytics tool on google dashboard.
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