Although it has not been widely publicized, after a recent partnership agreement in 2009, Microsoft now owns both Bing and Yahoo. However, when it comes to search engines, both have features which users like and dislike. For some, prefer Yahoo, especially when performing research. While others, more focused on accurate and up to date information regarding current trends, prefer Bing. In addition, Bing, unlike Yahoo has far superior graphic capabilities. Therefore to understand where both Microsoft and search engines may go in the future, one must ask the question: “Bing And Yahoo Search Engines. Who Will Be The Bigger Play And Why?”
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