Social Media is becoming a breakthrough marketing force to be reckoned with. A year ago, Starbucks knocked off Coca-Cola as the most popular corporate brand on Face book, with its page on the social network drawing 3.7 million fans. Now the coffee giant has become the first brand to clear the 10 million-fan mark on Face book, with its nearest rivals – Coke and Skittles – both trailing behind at about 6.5 million. Lady gaga is just ahead of star bucks with 10.4 million fans. Search engine marketing is proving to be beneficial for branding.

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